Ruro Agro Services Association (RASA) is set to create livelihoods among marginalized women and men in the non-craft sector. The products are made at a unit located in a rural community predominantly by women from villages and urban fringe areas.
RASA identifies women from underprivileged communities and trains them in technical and managerial skills to enable them to set up efficient production units for agro-based products. SSA provides all the required inputs from production and managerial skill training, identification of raw material sources and material management to costing, quality control, maintenance of accounts, group management, and marketing support.
Presently RASA works with two groups, one producing herbal hair and body care products and the other natural spices. Professional consultants who are experts in their field have trained the women. RASA also has a small product development cell to identify and develop new products and improve the existing range.